4 Brand Metrics That Matter
By: Mark McCrindle
Tracking how your organisation’s brand is performing can seem either overly simplistic or tediously complex. Read more
Tag Archive for: research
The Characteristics of Gen Beta
By: Mark McCrindle
In 2025, we welcomed a new generation into the fold, Generation Beta.
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5 Surprising Healthcare Innovations That Will Change Your Life
By: Michael McQueen
Healthcare is changing. Not gradually, but at breakneck speed. This isn’t just about new treatments or shinier tech.
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Top Baby Names 2025 – And the Top Names of Generation Alpha
By: Mark McCrindle
For more than a decade, McCrindle has analysed the top baby names nationwide and compiled the top 100 list. Read more
From ‘No Religion’ to ‘Christianity’ – The Australians Turning to Faith
By: Kourtney Smith
When it comes to religion and spirituality in Australia, particularly Christianity, public discussion is often surface-level. Read more
The Changing Charity Landscape in Australia
By: Mark McCrindle
Australia’s not-for-profit sector is at the heart of our national identity and is made up of a wide variety of charities. Read more
“Excited About the Future” – Inside the Mind of Gen Alpha
By: Mark McCrindle
By 2035, Generation Alpha will make up 24% of the global population, having been shaped in a digital world they come with unique perspectives, habits, and aspirations. Read more
Teenagers’ Top Concern is Cost-of-Living: Mission Australia Survey
By: Laura Bennett
When you see endless headlines about the “cost-of-living crisis” and pressure on Australians to afford housing, food and bills, it’s easy to assume it’s mums and dads and single professionals bearing the brunt. Read more
Social Trends Forecast: What’s Coming in 2025
By: Mark McCrindle
The 2004 movie The Butterfly Effect follows a man called Evan who gets severe headaches that cause him to suffer black outs. Read more
Social Trends of 2024: A Year in Review
By: Mark McCrindle
2024 was a year marked by significant social, technological, and economic shifts. Read more