Forget What Your Customer Thinks… How do They *Feel*?
By: Michael McQueen
Far from being the rationally operating, pragmatic agents we like to believe we are, more often than not our decisions arise from the seat of our emotions. Read more
Tag Archive for: michael mcqueen
Hybrid Work is Here: So What’s the Outcome?
By: Michael McQueen
Hybrid work is underway. Incentivising the return to workplaces has been a struggle for leaders as, for many workers, the freedom and flexibility offered by remote work makes it a high priority. Read more
How to Get the Stubborn to Budge
By: Michael McQueen
There are few things more frustrating than an opponent who won’t budge. Read more
Why Some Ideas are Insane Before They Are Innovative
By: Michael McQueen
At some point in history, the ideas and assumptions we take for granted were controversial. Read more
Saving Face is a Necessary Art – Even When the Face Isn’t Yours
By: Michael McQueen
The human instinct to avoid social humiliation is deep. Psychologists point to shame as being one of the deepest fears held nearly universally by human beings, coming close to the fear of death. Read more
Debunking the Myth of ‘Mind Over Matter’
By: Michael McQueen
We all like to believe we put our mind over matter. Overall, we are rational agents with free will who have control over our bodies, impulses and sensations. Read more
The Metaverse Has Arrived – Here are 4 Places It Will Take Us
By: Michael McQueen
We are already seeing the metaverse transform things. All the way from work to play, this immersive and interactive version of the internet is engaging users across every field of life. Read more
Why Repetition is a Powerful Tool for Marketers, Teachers and Leaders
By: Michael McQueen
If you have ever found yourself believing that humans only use 10 percent of their brain, that vitamin C cures a cold or that eating carrots improves eyesight, you have experienced the persuasive impact of repetition.[1] Read more
Stories Sell… Here is Why
By: Michael McQueen
Storytelling is one of the hottest buzzwords of the last few years. Far from being merely a trend or fad though, the power of narrative is unrivalled in its ability to capture and maintain the attention of a listener. Read more
Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy
By: Michael McQueen
In a world of increasing polarisation, empathy stands out as a virtue that restores humanity to conversations and is persuasively powerful enough to change even the firmest of opinions. Read more