By: Mark McCrindle
By 2035, Generation Alpha will make up 24% of the global population, having been shaped in a digital world they come with unique perspectives, habits, and aspirations. Read more
By: Mark McCrindle
Generation Beta: The Beginning of a New Era Read more
By: Mark McCrindle
Generation Alpha, born 2010-2024, is the first generation to be entirely born in the 21st century. Read more
By: Stephen McAlpine
When my son was learning to ride a skateboard we would go down the skate park for what seemed like endless hours, and he would stand at the top of the ramp and try to ‘drop in’. Read more
By: Mark McCrindle
While people are still ambitious to purchase a house, many are finding it a challenge given the cost of living. Read more
By: Ben McEachen
Stop for a minute, to think about how hard it can be to be a grandparent. Read more
By: Mark McCrindle
Returning your shopping trolley, waving to another driver, and being punctual are all opportunities to exhibit politeness and extend courtesy to your neighbour. Read more
By: Michael McQueen
They grew up in a digital age with no memory of a pre-internet world, and reached adulthood within an era of lockdowns and global crises. Read more
By: Mark McCrindle
Simply put, Generation Beta is defined as those born between 2025 and 2039. Read more
By: Michael McQueen
Oxford Dictionary have announced their word of the year, and you will be forgiven if you have no idea what it means, if you have even heard it at all. The word of 2023 is, ‘Rizz.’ Read more