Why Trusted Brands Outlast Their Competition
By: Michael McQueen
Trust is a non-negotiable in today’s economy. For obvious reasons, businesses that are trusted are more lucrative and more loved than their competitors. Read more
Tag Archive for: michael mcqueen
Too Good to Waste: How the Circular Economy Is Reshaping Consumption
By: Michael McQueen
Within a society driven by capitalist aims – efficiency, accumulation, profits – the endless innovation of new products is a worthy practice. Keeping consumers keen for new products is key, and so the clever marketing, regular new releases and planned obsolescence begin. After all, why would a customer buy a new product if they are satisfied with what they have? Read more
The Perks of Paranoia: Why Fear Might Be Your Best Business Resource
By: Michael McQueen
Looking back over the last two years quickly reveals a narrative of fear. In all the frenzies of panic-buying, the conspiracy theories and the misinformation that fed our anxiety, we have consistently been driven to hysteria by a very primal sense of fear. Read more
3 Dilemmas in the New World of Work
By: Michael McQueen
Working from home raised a range of challenges, but as life continues getting back to normal post-Covid, it is the return to work that might pose the most difficulty. Clashes between the expectations of employees and employers are becoming more frequent, as are debates surrounding how work should function in the post-Covid world. Read more
Gen Z, Trust & Tiktok: Why Time Is Up for Corporate Spin
By: Michael McQueen
Neuroscientist and author of The Trust Factor, Paul Zak, has spent years studying what builds trust between individuals. His findings are remarkable and yet surprisingly simple. Read more
The 5 Energy Sources Bringing Power to the People
By: Michael McQueen
The problem of renewable energy is arguably the most pressing of our time. As governments scramble to keep up with the pressures of rising temperatures and public demand, the need for large-scale energy solutions continues to grow exponentially. Read more
Cashing In: What Blockchain Will Mean For Our Dollars and Cents
By: Michael McQueen
Blockchain has steadily grown in popularity over the last couple of years. Bitcoin’s value soared over 70% in 2020 and is projected to reach a price of US$66,000 by the end of this year. With low transaction fees, limited institutional involvement, and ease of use, blockchain presents an attractive opportunity for spenders across the world. But what will this new currency mean for the future of our notes and coins? Read more
What Is Your Business’s Silent Pulse? These 5 Questions Will Tell You…
By: Michael McQueen
Years ago, I visited an acupuncturist following the recommendation of a friend, interested to see how the experience would differ from the dozens of chiropractors and physiotherapists I had seen. Read more
Business Owner, Which of These 3 ‘R’s Is Preventing Your Progress?
By: Michael McQueen
Almost every business wants to be known for being innovative, but in a world saturated with systems and bureaucracy, not all businesses have the mindset that will get them there. Read more
How Augmented Reality Is Becoming an Everyday Reality for Today’s Students
By: Michael McQueen
The importance of technology in education is becoming increasingly undeniable in schools around the globe. Read more