Tag Archive for: michael mcqueen

Why A Social License Is The Key to Millennial Marketing

By: Michael McQueen

The fundamental goal of businesses is to make a profit. Statements like this have permeated business textbooks, dominated the strategic plans of companies and summarised the ethos of the corporate world essentially since it began.

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How To Crowdsource Creativity

By: Michael McQueen

“Innovation is not an idea problem. It’s a recognition problem.”

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What You Need to Know About the Driverless Age

By: Michael McQueen

It has been a growing popular conversation over the last decade. Driverless cars – one of the sure symbols that the future has arrived.
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Are You Paving The Cattle Track?

By: Michael McQueen

“Only those committed to the risk and promise of uncharted waters will thrive.”[1]
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3 Ways to Future-Proof our Schools, Students and Educational System

By: Michael McQueen

With widespread change expected in our future the need for educational systems and educators themselves to be future-fit has never been greater.
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Buying To Borrowing: The Benefits Of The Latest Retail Trend

By: Michael McQueen

The age of minimalism and Marie Kondo is well and truly upon us and the latest disruption in the retail industry reveals its efforts to keep up. Read more

5 Signs You’ve Become a Victim of Your Own Success

By: Michael McQueen

The unprecedented success of the iPhone is a globally recognised fact. It is known to have broken profitability records, dominated its competition and overwhelmed the market. It is likely that you are reading this article through the screen of an iPhone, and it is equally as likely that if you glance around you will see several more similar to yours in the hands of commuters or crowds or co-workers.
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How To Engage The Millennial Market

By: Michael McQueen

Raised in an age of media and advertising, Millennials are highly attuned to the old techniques of marketers. The strategies that once stood as tried-and-true have aged into transparent tricks in the eyes of the younger cohort.
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5 Ways to maximise your next brainstorming session

By: Michael McQueen

While the notion of brainstorming is far from unfamiliar, the reality is that many corporate brainstorming sessions are far from effective.
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Enjoying Downtime Without Experiencing a Downturn

By: Michael McQueen

As we draw to the end of another year, if you’re anything like me you’re looking forward to downing tools, closing up the laptop and switching off from all things work. Read more