How Consumers Behave: From Baby Boomers to Gen Alpha
By: Mark McCrindle
The number one rule in marketing is that if you speak to everyone, you speak to no one. Read more
Tag Archive for: consumerism
It’s Sales Season: An Ethical Look at Black Friday-Cyber Monday
By: Laura Bennett
Sales season is already upon us as retailers ramp up discounts in the lead up to Black Friday and Cyber Monday weekend hoping to cash in on some 12.7billion dollars Australians are estimated to spend over the shopping event. Read more
Everyday Purchases That Make the World a Better Place
By: Helping Hands TV
Our buying power can do more for good than our charitable giving says Adam McCurdie, founder and CEO of Humanitix. Read more
Embracing Minimalism: Learning to Live with ‘Enough’
By: Steff Willis
When you hear the word ‘minimalism,’ you might envision blank walls and empty shelves, but for Christine, it’s been about redefining her values and embracing a simpler way of living. Read more
How to Approach Sale Season Ethically
By: Georgia Free
It’s easy to get swept up in the thrill of pre-Christmas sales, but it’s so important to also be thinking about ethics when we shop. Read more
The Rise of Conscious Consumers
By: Mark McCrindle
Environmental, sustainable, ethical and organic. These well-known words have become a more common contender in consumers choices during their buying experience. Read more
Virtuous Consumerism: A Growing Consumer Trend
By: Mark McCrindle
The rise of virtuous consumerism highlights the growing concern for the future of our planet and the need for sustainable practices. Read more
Too Good to Waste: How the Circular Economy Is Reshaping Consumption
By: Michael McQueen
Within a society driven by capitalist aims – efficiency, accumulation, profits – the endless innovation of new products is a worthy practice. Keeping consumers keen for new products is key, and so the clever marketing, regular new releases and planned obsolescence begin. After all, why would a customer buy a new product if they are satisfied with what they have? Read more
The World Ethical Fashion Report to Help You Buy Better for Everyone
By: Ben McEachen
The Ethical Fashion Report 2021 is here to inform us about how companies are going with caring for people and the planet over profits. Read more