Tag Archive for: authenticity

Capturing Your Audience with a Personality in the Era of Scepticism

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By: Mark McCrindle

We are living in an era of increased scepticism. Amidst a sustained decline in institutional trust whether in government, media, or large corporations consumers are reconsidering where they place their confidence.

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Is Barbie Fake?

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By: Sam Chan

Did you know they almost ran out of pink paint to make the Barbie movie? That’s because everything in the movie—Barbie’s house, Barbie’s car, Barbie’s town—had to be pink. Read more

How The ‘Prayer of The Authentic Self’ Shows The Religion of our Secular Age

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By: Akos Balogh

How would you define the religion of our modern Secular Age? Read more

Gen Z, Trust & Tiktok: Why Time Is Up for Corporate Spin

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By: Michael McQueen

Neuroscientist and author of The Trust Factor, Paul Zak, has spent years studying what builds trust between individuals. His findings are remarkable and yet surprisingly simple. Read more