Tag Archive for: persuasion

To Persuade People, First Disarm Their Defenses

By: Michael McQueen

Oliver Wendell Holmes famously observed that “It’s a rare person who wants to hear what they don’t want to hear.” Read more

Can Minds Be Changed in an Era of Stubbornness?

By: Laura Bennett

Despite the amount of information and varied opinions we have access to these days, it’s very easy for us to become stuck in our ways with stubbornly fixed worldviews that reflect the boundaries of our social circles and online media feeds. Read more

The Pyschological Reason You Don’t Do What You Say

By: Michael McQueen

In the early 50s, a doomsday cult called the Oak Park Study Group thought the world was ending. Read more