The Key to the Customer Experience? Kill Confusion
By: Michael McQueen
There is no faster way to kill the customer experience than with confusion. Read more
By: Michael McQueen
There is no faster way to kill the customer experience than with confusion. Read more
By: Michael McQueen
While the dust has largely settled from the pandemic, the reworking of work that it set in motion is still going strong as companies and employees attempt to navigate their different needs and interests. Read more
By: Michael McQueen
Earlier this year, a cereal brand faked a whole set of endorsements and got away with it. Read more
By: Michael McQueen
Years ago, I released a book named Memento that took me way out of my comfort zone. Read more
By: Michael McQueen
We all know the importance of a ‘why’. For individuals and organisations alike, clarifying purpose is essential as a way of orienting goals and strategies, unifying teams and incentivising action. Read more
By: Michael McQueen
Within an economy increasingly characterised by precarity and uncertainty, the growing class of creators represents an alternative approach to money-making to traditional employment. Read more
By: Michael McQueen
We live in an age where more and more of our daily lives is being monitored and measured by AI-powered tools. Read more
By: Michael McQueen
In a world that is becoming more and more futuristic by the minute, there are few places that need our attention as urgently as education. Read more
By: Michael McQueen
The fashion industry’s history of highly homogenised models has been an object of wide criticism for years now. Read more
By: Michael McQueen
It feels a bit mercenary to think of care as a currency. Read more