Tag Archive for: business

The Key to the Customer Experience? Kill Confusion

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By: Michael McQueen

There is no faster way to kill the customer experience than with confusion. Read more

Build It and They Will Come – Inspiration for Showing up With Your Message

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By: Rachel Reva

Any Field of Dreams fans out there? Read more

Struggling to Sell Ideas? Try Being Uglier, Dumber and More Doubtful

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By: Michael McQueen

Earlier this year, a cereal brand faked a whole set of endorsements and got away with it. Read more

What Business are you Really In?

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By: Michael McQueen

We all know the importance of a ‘why’. For individuals and organisations alike, clarifying purpose is essential as a way of orienting goals and strategies, unifying teams and incentivising action. Read more

Forget What Your Customer Thinks… How do They *Feel*?

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By: Michael McQueen

Far from being the rationally operating, pragmatic agents we like to believe we are, more often than not our decisions arise from the seat of our emotions. Read more

Why Some Ideas are Insane Before They Are Innovative

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By: Michael McQueen

At some point in history, the ideas and assumptions we take for granted were controversial. Read more

Stories Sell… Here is Why

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By: Michael McQueen

Storytelling is one of the hottest buzzwords of the last few years. Far from being merely a trend or fad though, the power of narrative is unrivalled in its ability to capture and maintain the attention of a listener. Read more

Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy

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By: Michael McQueen

In a world of increasing polarisation, empathy stands out as a virtue that restores humanity to conversations and is persuasively powerful enough to change even the firmest of opinions. Read more

Why Culture Could Be Your Company’s Make or Break

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By: Michael McQueen

In the office, it now seems the employer and employee simply want different things. The impasse between company and worker expectations around the future of the in-office work is a key factor driving what’s become known as ‘The Great Resignation.’ Read more