Tag Archive for: business

How to Combat Groupthink in Your Teams

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By: Michael McQueen

We often hear about echo chambers and groupthink in regards to the online world, our political leanings and our social groups. Read more

Build It and They Will Come – Inspiration for Showing up With Your Message

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By: Rachel Reva

Any Field of Dreams fans out there? Read more

Struggling to Sell Ideas? Try Being Uglier, Dumber and More Doubtful

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By: Michael McQueen

Earlier this year, a cereal brand faked a whole set of endorsements and got away with it. Read more

What Business are you Really In?

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By: Michael McQueen

We all know the importance of a ‘why’. For individuals and organisations alike, clarifying purpose is essential as a way of orienting goals and strategies, unifying teams and incentivising action. Read more

Forget What Your Customer Thinks… How do They *Feel*?

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By: Michael McQueen

Far from being the rationally operating, pragmatic agents we like to believe we are, more often than not our decisions arise from the seat of our emotions. Read more

Why Some Ideas are Insane Before They Are Innovative

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By: Michael McQueen

At some point in history, the ideas and assumptions we take for granted were controversial. Read more

Stories Sell… Here is Why

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By: Michael McQueen

Storytelling is one of the hottest buzzwords of the last few years. Far from being merely a trend or fad though, the power of narrative is unrivalled in its ability to capture and maintain the attention of a listener. Read more

Why Virtual Reality Might be Our Best Shot at Restoring Human Empathy

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By: Michael McQueen

In a world of increasing polarisation, empathy stands out as a virtue that restores humanity to conversations and is persuasively powerful enough to change even the firmest of opinions. Read more